You want your company to be known far and wide, and because of that focusing on a marketing campaign is essential. It has been proven that everyone loves a freebie, and even the largest companies – such as Coca-Cola – use gifts as a way of promotion.
By giving away your knowledge and expertise, you’ll be gaining new clients and securing the loyalty of your existing ones. In our digital era, though, you may question which is the best tool; CDs or USB drives?
The Detailed Way
If images and a careful presentation are essential for your business, then CDs are the best marketing tool. This is because the CD surface can be printed and is much larger than the surface space available on a USB drive. This allows for quality artwork to be displayed in a very professional way that will attract many potential clients.
Besides, CDs are also able to be packaged with a small booklet. This can be a fundamental piece to show information about your company in detail, such as its history, aims, products and so on. The booklet can be a combination of text and images that can make it visually attractive for people to discover how interesting your business is.
Finally, CDs are still the cheaper option, so if you prefer to invest in the design of the packaging and the printing of the CD you can still be sure that your budget will allow you to purchase plenty of them to share them at conventions and events.
As you can see, CDs are great for those considering offering a gift to their customers that is nonetheless carefully designed and gives them the highest quality in content and appearance.
The Immediate Way
Are you not so keen on images and packaging but more interested in attracting a more diverse audience to your company? Then you need a small gift that everyone will pick up and that’s definitely a USB drive.
One of their main advantages is that people really like them because they are very useful. Clients can first view what your company has stored on them – such as videos, PowerPoint presentations and catalogues – but then they can reuse them to store their own stuff. So chances are that, if you bring them to a convention, you will give them all away, which is the greatest way to find new people interested in your services.
Moreover, USB drives are smaller than CDs so people can put them in pockets as well as attach them to their key ring, a place where they will be seeing your company logo daily. This is a very effective way of branding.
Finally, although it is true that USB drives are more expensive than CDs, they come in a range of different storage sizes so you can make sure you are spending exactly as much as you want to have your company’s name out in the world. You will soon discover that USB drives are a very cost-effective marketing tool.
Here at VDC Group, we are a digital service provider and we have many years of experience in providing both CDs and USB drives as promotional tools for companies. Contact our friendly team today and we will be pleased to contribute to your business marketing campaign.
