Sometimes marketing needs to take a new step in order to become attractive to customers again; the “same old, same old” can become very boring. A limited release DVD or CD is one way in which to remove the cobwebs of the usual marketing strategies. The campaigns for limited releases are often quite successful, being able to reach both new and old audiences alike.
So what makes this limited marketing strategy such a success?
A Limited Time
The impact of a limited design on your prospective audience is often much higher than standard packaging. Making your DVD or CD stand out, through bright or funky designs as a completely unique product is a great way to make customers want it. An on-body design is one of the ways you could make it stand out even more. The time sensitive nature of a limited release also means that they will be more likely to buy it.
Reward Loyal Customers
An exclusive design isn’t always a means of bringing new customers to your brand. Instead, it can be the way in which to reward your already existing customers. If they feel that they are getting something special, a unique product, for their loyalty to your brand then this creates a positive feeling. This feeling is then associated with your company. Retaining customers is as important as gaining new ones in most industries, so exclusive rewards such as a limited DVD is the perfect way to breed the good will needed to do this.
Reinforces Brand Identity
One of the best reasons for a limited release is to reinforce your brand identity to customers. If you want to project a fun, hip, brand then a funky design for a limited release can project this. Likewise, it can show that you are aware what your brand’s core values are whilst still having fun. A product which holds true to your brand aesthetic, yet does so in an unusual way, can inform your customer that your brand is concrete. You can play around with it, but it remains the same at its core.
A Trial Run
Sometimes a limited design may become so popular that you may extend the availability of the project, or even make it a permanent product that your company offers. The limited availability may then be considered as a trial run for your product.
Overall, the higher quality and more eye-catching design of the packaging make it more enticing for the customer to buy. The more exclusive the product, the more they will want it. It’s a part of human nature.
If you want to take advantage of the benefits a limited release could have for your company, don’t hesitate to contact our friendly team on +1 347 267 4345. We will be happy to help with all of your CD and DVD needs.